Question: What Is An Executive Summary Example?

What is an executive summary in a business plan example?

The executive summary goes near the beginning of the plan but is written last.

It should provide a short, concise and optimistic overview of your business that captures the reader’s attention and gives them an interest in learning more about it..

What are the six things a summary must include?

A good summary should give an objective outline of the whole piece of writing. It should answer basic questions about the original text such as “Who did what, where, and when?”, or “What is the main idea of the text?”, “What are the main supporting points?”, “What are the major pieces of evidence?”.

What comes first executive summary or introduction?

Executive summaries are frequently read in place of the main document, so spell out all uncommon symbols, acronyms, or other terminology. In most documents, the executive summary is the first section of the document appearing after the table of contents and before the introduction.

What is included in an executive summary?

What is included? An executive summary should summarize the key points of the report. It should restate the purpose of the report, highlight the major points of the report, and describe any results, conclusions, or recommendations from the report.

How long is executive summary?

How long should an executive summary be? A good executive summary should usually be between 5-10% of the length of the completed report (for a report that is 20 pages or less, aim for a one page executive summary).

How do you end an executive summary?

Close the executive summary with a strong statement or transition that sets up the theme or central message to the story you tell in the report or proposal.

How do you start a summary?

To write an effective summary, you have to ensure the following:To write a good summary, you should first read the text several times and decide what the main idea is. … Begin the summary by acknowledging the source. … Next, write a topic sentence that conveys the main idea of the text.

How do you format an executive summary?

Executive Summary FormatIntroduction, be sure to know your audience.Table of contents in the form of a bulleted list.Explain the company’s role and identify strengths.Explain the need, or the problem, and its importance.Recommend a solution and explain its value.More items…•

What is another word for executive summary?

An executive summary (or management summary) is a short document or section of a document produced for business purposes.

What is the difference between a summary and an introduction?

An introduction is the teaser for your background summary. It is meant to be short and attention grabbing, and make the reader actually want to read further into the background summary. A background summary goes in depth, while a introduction does just that… introduce the reader to what will come.

Is Executive Summary an introduction?

An executive summary is a brief section at the beginning of a long report, article, recommendation, or proposal that summarizes the document. It is not background and not an introduction. People who read only the executive summary should get the essence of the document without fine details.

How long is a summary?

A summary is always shorter than the original text, often about 1/3 as long as the original. It is the ultimate “fat-free” writing. An article or paper may be summarized in a few sentences or a couple of paragraphs. A book may be summarized in an article or a short paper.

How long is a summary report?

If it’s a summary then it should be simple and short. Most professional business plan writers would tell you that your executive summary in your business plan should not be more than two pages. If you can summarize in a single page, it is fine, if you summarize in two pages, it is also good.

Is executive summary the same as abstract?

An abstract is a brief summary of a document, such as a journal article. An executive summary is a summary of a longer document. … An abstract is not an evaluation of the main text either. Rather, it is a condensed version of the main text that includes main points.

What is meant by an executive summary?

An executive summary is the first section of a business plan and is generally considered the most important. Typically 2-4 pages long, the executive summary is often written last, after the entire plan has been finalized. The executive summary then covers the highlights of all the other sections.

What is the difference between executive summary and introduction?

The main difference between these two sections is their purpose. The introduction to the document is like the first 10 minutes of a movie in which you find out what the story is going to be about. … The executive summary, in the other hand, is the entire movie script, condensed to a few short paragraphs.

How do you start an executive summary example?

Your executive summary should include:The name, location, and mission of your company.A description of your company, including management, advisors, and brief history.Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.More items…•